Misconceptions

If we ask anyone, “Are rare things valuable?” I think most people would answer, “Yes, they are valuable.” It is a general economic rule that when supply is low, value increases. Or at least that is what we are taught as a simple linear logic. A lame donkey is also rare. So, is it valuable?

Unfortunately, every piece of information and every statement accepted without considering the conditions, benefits, and reality is not always true. My friend, who graduated from a reputable university in Türkiye,
started working at a company that was beginning to gain popularity in our country at the time, specializing
in American-style real estate marketing. He was excited about the money he would make selling luxury homes,
having been trained by American marketing gurus. During their training, they were told that for a sale to happen,
the customer must feel safe and comfortable during the meeting. For women, the biggest sign of this was
when they stopped holding their bags and placed them on the table or a side table. My friend had the following
experience during a meeting with a wealthy female customer:
“I was explaining the project, its features, etc. The woman’s handbag was in her lap. I had memorized the
information. I said, ‘If you’d like, you can put your handbag on the coffee table; you’ll be more comfortable.’ She
said, ‘No, this is fine.’ Our conversation continued for a while. But my mind was fixated on her handbag. I offered
again for her to put it down. She refused again. She seemed uneasy. We talked about the property she was
interested in for a while longer. My mind was on her bag. I was determined to get her to put it down somewhere
so I could close the sale. I offered again. She stood up abruptly and said, ‘Are you crazy? Why are you so fixated
on my bag?’ and left the office.” Even if the information is correct, using it incorrectly can lead to the opposite of the expected result. In conversations with many people in the industry in different settings, I often encounter false assumptions or misinterpretations of information that have become accepted as fact. Let’s examine these as much as we can