One of the strongest approaches that has emerged in the natural stone sector in recent years is the strategy of building brand value around a single distinctive stone. Natac Stone follows this philosophy by focusing its production and strategy on one characterful material. With its deep green tones, volcanic structure, and high durability, Verde Amore stands out not merely as a cladding material but as a powerful design element that gives architectural projects a unique identity. Operating with the vision of producing not just raw material but a high-value engineered product, the company aims to position natural stone on a global scale.
In this interview with Recai Nataç, we discussed many topics from the company’s founding story and its current position to the architectural potential of Verde Amore and the company’s goals in global markets. According to Nataç, natural stone is not only a building material but also a powerful design element that gives architecture character and identity.
Could you briefly summarize the journey of Natac Stone from its founding to where it stands today?
The foundations of Natac Stone date back to 2004. Over the years, our company has operated in the fields of concrete, construction, quarry management, and cement, building strong field experience and technical infrastructure.
Our journey in natural stone began approximately two years ago. When we started our marble adventure, our goal was not merely to engage in trade but to correctly position a special stone with strong character that could add value to architecture. Natac Stone was founded on the belief that natural stone is not just a construction material but a value that creates architectural identity and gives projects character.
Today, we focus entirely on Verde Amore. Thanks to strong quarry management, meticulous quality control processes, and a project-oriented working discipline, we have quickly gained recognition both domestically and internationally. Natac Stone is no longer just a stone supplier; it positions itself as a solution partner that contributes to projects technically and aesthetically.
In which areas of architectural projects do you see the strongest potential for Verde Amore? Is it more suitable for interior or exterior use?
Verde Amore stands out in exclusive projects with its strong deep green tone. One of the features that distinguishes it from other marbles is its volcanic structure, which makes it suitable for various surface treatments and allows it to be used in both interior and exterior applications.
In interiors, it delivers impressive results in focal points such as lobby walls, flooring, staircases, fireplace backdrops, bathrooms, and kitchen countertops. In exterior spaces, it creates a strong identity in pool projects, walkways, façade claddings, and prestigious entrance areas.
What truly differentiates Verde Amore is its volcanic geological formation, which provides high strength and durability. This makes the stone not only aesthetically striking but also technically robust.
In interior spaces, it creates a dramatic and impressive atmosphere in focal areas such as lobby walls, fireplace surrounds, and kitchen or bathroom countertops. In exterior applications, its durability allows it to be used confidently in façades, prestigious entrances, and high-traffic areas.
Thanks to its low water absorption rate and compact structure, it can also be used in pool interiors and surrounding areas, delivering strong performance especially in villa and hotel projects.
Additionally, due to its high hardness, Verde Amore can successfully accommodate a variety of surface finishes such as flamed, sandblasted, brushed, and antiqued finishes. Flamed finishes create a more matte and slip-resistant surface. Sandblasted and antiqued treatments provide a natural and timeless character. Brushed finishes highlight the stone’s veining in a softer, tactile way.
In this sense, Verde Amore offers not only a powerful visual impact but also great application flexibility for designers, making it suitable for interior, exterior, and wet-area projects from both aesthetic and technical perspectives.
How do you evaluate the future demand for green-toned stones in the natural stone sector?
Globally, there is a rising trend toward naturalness and sustainable design. Green tones represent nature, balance, and luxury simultaneously. We anticipate that demand for dark and characterful green marbles will continue to grow, especially in the Middle Eastern, European, and American markets.
After a long period dominated by minimal design approaches, there is now a clear shift toward bolder and more distinctive stones.
In architectural projects, where are Natac Stone products most commonly used?
Our products are frequently preferred in hotel and residential lobbies, luxury residential projects, private villa applications, prestigious commercial spaces, custom-designed furniture and decorative panels, and pool and landscape projects.
We particularly provide large-format slabs, allowing designers greater freedom in their projects.
How do you guide your clients when selecting products for interior and exterior applications?
First, we analyze the project location, climate conditions, and intensity of use. Stone selection should not only be based on aesthetics but also on technical durability, surface treatment options, and maintenance requirements.
For every project, we provide our clients with consultancy that combines both aesthetic and engineering perspectives.
For Natac Stone, is the domestic market or export more of a priority? Which countries and markets are you targeting?
Export is a strategic priority for us. Europe, the Gulf countries, and the American market are among our primary target regions. However, we are also seeing strong growth in high-end projects within Turkey. We consider the domestic market important for brand positioning.
How do you evaluate Turkey’s position in the global natural stone market?
Turkey is one of the strongest countries in the world in terms of reserves and diversity of natural stone. However, there is still room for development in terms of value-added products and brand perception.
At Natac Stone, instead of selling raw materials, we aim to take part in the global market with carefully selected, processed products that carry strong brand value.
Are you participating in the Marble İzmir Fair this year? If so, what are your main goals there?
Marble İzmir Fair is one of the most important international meeting points of the natural stone industry, and this year we are participating with Verde Amore. We will be located at stand 822 in the block area.
Our main goal at the fair is to present the strong and distinctive character of Verde Amore to international buyers, develop exclusive project collaborations particularly in Europe and the Gulf region, and position this special stone correctly on a global scale.
For us, the fair is not simply a place to display product variety; it is a strategic platform to strengthen the brand value of Verde Amore.
Do you think the Marble İzmir Fair meets expectations in terms of export and international trade connections?
When companies participate with the right preparation and the right target audience, it becomes a highly productive platform. It offers significant opportunities, particularly with professional visitors from the Middle East and Europe.
Are there any new stones or product series you are highlighting at the fair?
This year we are particularly showcasing Verde Amore bookmatch applications and our large-format selected block production. Our project-based special selections are also among the highlights.
What are Natac Stone’s short- and medium-term plans regarding production capacity, product variety, or new investments?
At Natac Stone, we concentrate all our efforts on Verde Amore. Focusing on a single quarry and a single product allows us to maintain maximum quality control at every stage from production to selection.
In the short and medium term, our plan is to gradually increase production capacity in line with the growing demand for Verde Amore and further strengthen our block and slab supply processes.
Increasing demand from international markets and prestigious architectural projects is shaping our production planning toward growth. Our aim is not to increase product diversity but to establish Verde Amore as a globally recognized, preferred brand stone.
+90 532 585 51 95
+90 532 585 51 95