Covid-19, which caused the whole world to go through an extraordinary period, caused the dynamics in our lives to change rapidly. With the acceleration of digital transformation all over the world, traditional marketing strategy activities have shifted to the digital field. Especially in this period, social media, which has millions of daily active users, grew like an avalanche. In the pandemic period, where face-to-face communication has become almost impossible, the business world has started to take advantage of this potential of social media in marketing and sales strategies. And so, Instagram, one of the most preferred social networks today, has become one of the most important tools of business life. Many natural stone companies started to get professional support by focusing on the use of social media in order to create a showcase for their products and services and to increase brand awareness. These companies, which provide strong communication with their target audience by using digital marketing effectively, had the chance to reach more potential customers.
Brand awareness is now online
Instagram has become attractive for companies dealing with trade, especially after the pandemic, in terms of enabling fast and easy sharing, where visuality stands out. With posted posts and stories in terms of reminding their customers that they are always present and creating a new customer base the power of social media is growing with each passing day. However, the photographs, videos, texts and # hashtags used must be carefully prepared in order to convey the corporate identity to the target audience correctly. It is also very important to be stable. In the areas where competition is increasing, the brand must constantly remember itself. Companies that produce high quality, interesting content and communicate with their target audience in a strong way are getting one step closer to success by leaving their competitors behind. There are also many natural stone companies that bring brand awareness to the online space in a professional manner. We have compiled these companies that attract attention with their shares on social media, the new center of trade and marketing.