As Güvenal Elastomer, our most important and fundamental value is “Trust”. Hilal Albayrak emphasizes this value and expresses it as follows: “Trust is not only a concept for us, but also a lifestyle. We maintain our commitment to our customers, employees and stakeholders with this principle. As the name suggests, Güvenal Elastomer adopts a business approach based on trust and always prefers to move forward with this value.”
In this interview, Hilal Albayrak, Business Development and Marketing Specialist, shares Güvenal Elastomer’s position in the sector, quality policy and future targets in detail. Albayrak tells the success story of Güvenal Elastomer by emphasizing the company’s approach to product and technological innovations.
What is the establishment story of GÜVENAL Elastomer and how did you gain your place in the sector?
Founded in 1980 as a family company, Güvenal Elastomer has been producing technical elastomer (rubber) and auxiliary materials for companies producing natural stone, energy, infrastructure and industrial machinery for 43 years.
What are the core values of your company and how are these values reflected in the design and production processes of your products?
As Güvenal Elastomer, our most important and fundamental value is “Trust”. It is the trust in the product, service, quality and most importantly the awareness of unity that we provide for our customers, employees and all stakeholders who are with us. Our stakeholders who want to cooperate with us for products, services or ideas always know that Güvenal makes them feel safe.
Can you tell us about your approach to research and development? What is the thought process behind your innovative products?
Our first priority is always customer need. We think about how we can be more beneficial to our customers and stakeholders. We are constantly researching what we can innovate further by understanding and seeing the needs that our customers and stakeholders are not aware of and developing solutions that meet these needs.
What is GÜVENAL Elastomer’s newest product or product series that stands out? What innovations does this product/series offer?
The block stabilization airbag system is our newest product. We carry out the bundling process with our balloons containing air in order to prevent the stone from scattering and to perform the cutting process easily. With its easy installation and application, there is a significant reduction in stone cutting times, while block scattering and waste are prevented.
In which markets do you operate? Who are your target customers?
Natural stone sector: Marble Quarries, Marble Processing Factories
Energy Sector: Transformer manufacturers
Infrastructure Sector: Companies producing concrete pipes and Ctp pipes
Defense Industry: Companies engaged in special production used in the aviation and defense industry
How does GÜVENAL Elastomer contribute to the sector and how does it make a difference compared to other companies in the sector?
With its standard quality and innovative development, it has been in the sector for 43 years by realizing the needs that customers are not aware of, while always prioritizing its trust in product and service quality.
Considering the rapid changes in the sector, what are your future product development strategies?
By increasing investments in technology and science, the importance of reducing costs and producing products in the desired quality and time is increasing day by day. For this reason, as Güvenal Elastomer, we work in cooperation with expert consultants and engineers in the field and develop our new products in an innovative and sustainable growth.
+90 532 585 51 95
+90 532 585 51 95